A Lookbook Is a Story, Not a Catalog
A seasonal lookbook runs on the same 12-credit image as a catalogue shot, with scene recreation at 15 credits and a 7-image set at 84 credits. Where it publishes on apparel channels it inherits their rules: Myntra wants 3:4 at 1080 x 1440 in 500 KB to 1 MB, and Flipkart and Myntra apparel reject a white background.
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Key facts
- A lookbook image costs 12 credits, scene recreation into a styled seasonal setting costs 15, a gallery edit costs 10, and a 7-image lookbook set costs 84 credits.
- Myntra wants 1080 x 1440 or more at 3:4, 72 dpi or more, 500 KB to 1 MB, JPEG only, light grey with a soft shadow, and front, side and back mandatory, per Fynd integration docs.
- Flipkart apparel needs light grey with a soft shadow at 1000 x 1000 px or more in JPEG, with a minimum of 2 images and 3 preferred; white will not be accepted.
- Ajio wants 1:1.25 at more than 1000 px in both dimensions, 200 KB to 1 MB, and rejects mannequin, ghost-mannequin and pack images as the first image.
- Amazon.in apparel allows on-model shots but no mannequin, at a minimum of 1,001 px with the product at 85% of a pure white image, and states a failure could result in suspension of the seller account.
- A ₹9,999 Business pack holds 238 images at ₹42.01 each and ₹24,999 Agency holds 661 at ₹37.82 each; credits never expire and 4K costs the same credits as 1K.
What makes a lookbook a different deliverable than a catalog
A catalog is exhaustive and neutral — every SKU, shown clearly, so a shopper can evaluate it on its own. A lookbook is selective and directed — a curated set of pieces, often styled together or shown as outfits, built around a seasonal theme or mood, where the sequencing and styling matter as much as any single image. Producing a lookbook means making creative choices a catalog deliberately avoids.
Coordinating a seasonal theme across a curated set
A lookbook's images need to share a consistent mood, color palette, and setting that reflects the season or collection story, while each piece still needs to be clearly legible as a product. That balance — cohesive editorial feel without losing product clarity — is the core creative and production challenge specific to this format.
| Placement | Ratio or size | Background or file rule |
|---|---|---|
| Myntra (Fynd integration docs) | 1080 x 1440 or more at 3:4 | Light grey with a soft shadow; white not accepted; 500 KB to 1 MB; JPEG only |
| Flipkart (Fynd integration docs) | At least 1000 x 1000 px | Light grey with a soft shadow; white not accepted; JPEG only |
| Ajio (Fynd integration docs) | 1:1.25, more than 1000 px in both dimensions | Any light background including white; 200 KB to 1 MB; no mannequin, ghost or pack first image |
| Amazon.in (official) | At least 1,001 px on the longest side | Pure white RGB 255,255,255; product at least 85%; no mannequin in the main image |
| Instagram Feed, per Meta | 1:1 or 4:5 | Keep the bottom and sides clear of key elements, text and logos |
Benefits
Presents a curated, styled seasonal story distinct from routine catalog coverage
Consistent editorial mood and palette across the full lookbook set
Mixes single-piece and styled-outfit imagery in one coordinated collection
How It Works
1
Select the curated pieces for the seasonal collection.
2
Define the mood, palette, and setting for the lookbook.
3
Generate styled and individual shots within that theme.
4
Sequence the set into the final lookbook.
Best Practices
- check_circleDefine the seasonal theme and mood before generating any lookbook image
- check_circleBalance styled outfit shots with clear single-piece images so products stay legible
- check_circleKeep setting and color palette consistent across the full lookbook set
Common Mistakes
- cancelTreating a lookbook as just a prettier version of the standard catalog shots
- cancelLosing product clarity in favor of mood, so pieces become hard to actually evaluate
- cancelMixing inconsistent settings or palettes across a supposedly unified seasonal lookbook
Trusted by 1,200+ businesses worldwide
“We used to book a studio every quarter. Now one product photo gives us the hero, lifestyle and detail shots in a single pass, and the catalogue finally looks like one brand instead of six separate shoots.”
Marcus T.
Founder, Home Goods Brand · Austin, TX
“The garment is genuinely the same in every frame — colour, print and trims all hold. That was the part I did not believe until we ran our own SKUs through it.”
Dana R.
Head of Ecommerce, Activewear · Brooklyn, NY
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Founder, Fragrance Brand · Dubai, UAE
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Omar S.
Marketing Director, Jewellery · Abu Dhabi, UAE
“The textures and lighting are so realistic that customers tell us they can almost feel the product. We reshoot far less than we used to.”
Sneha P.
Founder, Coffee Brand · Coorg, India
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai, India
Frequently Asked Questions
How many images should a seasonal lookbook include?
A 7-image lookbook set costs 84 credits at 12 credits an image, and each frame built as a scene recreation costs 15 credits instead.
Does a lookbook need the same background as the product catalogue?
On Flipkart and Myntra apparel, no: both require light grey with a soft shadow and reject white, while Ajio accepts any light background including white at 200 KB to 1 MB.
Can a lookbook use a white background on an apparel listing?
Not on Flipkart or Myntra apparel, which state white will not be accepted; use light grey with a soft shadow at 1000 x 1000 px on Flipkart and 1080 x 1440 on Myntra.
How much does it cost to rework a catalogue shot into a lookbook frame?
A scene recreation is 15 credits, a gallery edit is 10 credits, and a 4K upscale is 18 credits, the same as a 1K render, so reworking a 7-image set starts at 84 credits if every frame is generated fresh.
Do lookbook credits expire between seasons?
No. Credits never expire and failed generations are refunded, so a pack bought for 1 season can fund the next, and 4K output costs the same credits as 1K.
Why Fluxx.work
Fluxx.work handles the styling and setting choices a lookbook needs while keeping every garment true to its actual color and print.