Building a Full Catalog From Zero, Fast Enough to Launch On Time
A launch catalog is priced per image at 12 credits, or 84 credits for a 7-image SKU set. The ₹475 Starter pack holds 95 credits and covers 7 images, the ₹2,999 Pro pack holds 750 credits and covers 62, and the ₹24,999 Agency pack holds 7,936 credits and covers 661, taking an image from ₹67.86 down to ₹37.82.
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Key facts
- Each generated image costs 12 credits, so a 10-SKU launch catalog at 7 images per SKU is 70 images and 840 credits.
- The ₹2,999 Pro pack holds 750 credits and covers 62 images, so it falls 8 images short of a 70-image, 10-SKU launch; the ₹9,999 Business pack holds 2,857 credits and covers 238 images with room to spare.
- Per-image cost runs from ₹67.86 on the 95-credit ₹475 Starter pack to ₹37.82 on the 7,936-credit ₹24,999 Agency pack, or $0.71 down to $0.40.
- 4K output costs the same credits as 1K, so the launch catalog can ship at full resolution without changing the per-image maths.
- Signup includes 1 free image (12 credits), so a launch catalog then starts from the 95-credit ₹475 Starter pack; credits never expire and failed generations are refunded.
The specific bind of a pre-launch brand
At launch there's no existing photo library to lean on, no established visual style to match, and usually a fixed date driving everything — a marketplace go-live, a funding announcement, or a seasonal window that won't wait. Traditional photography timelines (booking, shooting, editing, revisions) routinely take longer than the runway available, which is why instant catalog generation is often the only way to hit the date with full coverage rather than a partial one.
Establishing a visual identity with no prior reference
Without an existing catalog to match, a launching brand gets to define its visual style from the first image rather than conforming to old photography. That means choosing background style, lighting mood, and framing once and applying it across the entire initial SKU range, so the brand launches with a coherent look on day one instead of a patchwork that gets fixed later.
| Pack | Credits | Images | INR per image |
|---|---|---|---|
| ₹475 Starter | 95 | 7 | ₹67.86 |
| ₹999 Growth | 222 | 18 | ₹55.50 |
| ₹2,999 Pro | 750 | 62 | ₹48.37 |
| ₹9,999 Business | 2,857 | 238 | ₹42.01 |
| ₹24,999 Agency | 7,936 | 661 | ₹37.82 |
Benefits
Full catalog ready without a studio booking or multi-week shoot timeline
Consistent visual identity established from the very first SKU
Works from manufacturer or sample photos, not just professional reference shots
How It Works
1
Upload sample or factory photos for the initial SKU range.
2
Choose one background and lighting style for the whole launch.
3
Generate the full catalog in one pass.
4
Publish to the storefront ahead of launch day.
Best Practices
- check_circleLock in background and lighting style before generating the first SKU, not after several are done
- check_circleUse the clearest available sample or factory photo for each product as the source
- check_circleTreat the instant catalog as the real launch catalog, not a placeholder to be reshot later
Common Mistakes
- cancelLaunching with a patchwork of styles because catalog images were generated in an ad hoc order without a defined style first
- cancelUsing blurry or poorly lit sample photos as the only source reference
- cancelDelaying launch to wait for a traditional photoshoot that isn't necessary for the initial catalog
Trusted by 1,200+ businesses worldwide
“We used to book a studio every quarter. Now one product photo gives us the hero, lifestyle and detail shots in a single pass, and the catalogue finally looks like one brand instead of six separate shoots.”
Marcus T.
Founder, Home Goods Brand · Austin, TX
“The garment is genuinely the same in every frame — colour, print and trims all hold. That was the part I did not believe until we ran our own SKUs through it.”
Dana R.
Head of Ecommerce, Activewear · Brooklyn, NY
“Glass and reflections are where most tools fall apart. Ours come out clean, so we can photograph a new scent the week it launches instead of waiting on a studio slot.”
Layla A.
Founder, Fragrance Brand · Dubai, UAE
“Metal finish and stone detail survive a zoom now, which is what our listings actually needed. We stopped reshooting pieces that came back soft.”
Omar S.
Marketing Director, Jewellery · Abu Dhabi, UAE
“The textures and lighting are so realistic that customers tell us they can almost feel the product. We reshoot far less than we used to.”
Sneha P.
Founder, Coffee Brand · Coorg, India
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai, India
Frequently Asked Questions
Which pack do I need to launch with 10 SKUs and 7 images each?
70 images is 840 credits, so the 750-credit ₹2,999 Pro pack falls 8 images short. The ₹9,999 Business pack holds 2,857 credits and covers 238 images, which is more than 3 times the requirement.
Can a new brand test Fluxx before paying?
Yes — signup includes 1 free image (12 credits). The first paid step is then the ₹475 Starter pack with 95 credits, which covers 7 images at ₹67.86 each, and those credits never expire, so unused credits carry into the launch catalog.
What does the launch catalog cost per image if I commit to a larger pack upfront?
₹67.86 an image on the 95-credit Starter pack against ₹37.82 on the 7,936-credit Agency pack. On a 70-image 10-SKU catalog that is ₹4,750 at Starter pricing against ₹2,647 at Agency pricing.
If a catalog generation fails partway through launch week, do I pay twice?
No. Failed generations are refunded, so a failed run does not consume the 12 credits an image it was meant to produce. 4K export also costs the same credits as 1K, so resolution is not a separate line.
Why Fluxx.work
Fluxx.work removes the studio-booking bottleneck entirely, which is usually the single biggest delay standing between a new brand and its launch date.