Product Photography Cost in India: Per-SKU Studio Rates vs AI
Expect ₹49–499 per photo for a standalone product and ₹69–699 for a garment from Lohar Studio in Delhi-NCR — the only independent per-photo rate card found for India. Ckstudio, a single Delhi-NCR studio, publishes ₹45–75 per white-background image in Delhi, but its Mumbai and Jaipur pages are market commentary, not local rate cards.
Key facts
- Lohar Studio (Delhi/Noida NCR, its own site) charges ₹49–499 per photo for standalone products such as accessories, footwear and flat lay, and ₹69–699 per photo for a garment or outfit including ghost mannequin, flat lay or model.
- WeDigitalCreatives, a Mumbai agency publishing its own blog ranges, quotes ₹500–1,200 per product for flat lay or white background on a small catalogue, and ₹3,000–8,000 per look for a model shoot with a hired model and styling.
- Ckstudio, one Delhi-NCR studio, publishes ₹45–75 per white-background image and ₹175–250 per standard catalogue image in Delhi, plus ₹250–500 per product for a basic white background across India.
- Ckstudio's Mumbai page — that studio's market guide, not a Mumbai rate card — lists ₹250–600 per SKU for Amazon listing images and ₹200–500 per SKU for Flipkart listing images.
- GST is generally excluded from Indian studio quotes: Cliqora/Pixogrey say 'excluding GST' and Ckstudio's Delhi fashion page states GST 18% is usually excluded; Lohar Studio, WeDigitalCreatives and Artriva do not state it either way.
- Fluxx.work costs ₹67.86 per image on the ₹475 Trial pack (95 credits, 7 images) and ₹37.82 per image on the ₹24,999 Agency pack (7,936 credits, 661 images), at 12 credits per image.
Which India studio prices are rate cards, and which are market guides
Most articles quoting 'Mumbai rates' and 'Jaipur rates' are reprinting one Delhi-NCR studio's market guides. Ckstudio publishes its own rate card for Delhi NCR — white background ₹45–75 per image, standard catalogue ₹175–250, lifestyle ₹250–500, 360° spin ₹900–1,500 and model shots ₹400–500 — and separate city pages for Mumbai and Jaipur that are that studio's market commentary, not local rate cards. Independent primary rate cards were found for exactly two providers: Lohar Studio in Delhi/Noida NCR, which advertises from ₹49 per photo, and WeDigitalCreatives in Mumbai, whose published blog ranges are ₹500–1,200 per product and ₹3,000–8,000 per look. Treat any other city figure as unattributed.
What one product costs without a model
Without a model, the verified Indian ranges cluster low. Lohar Studio (Delhi/Noida NCR) charges ₹49–499 per photo for standalone products — accessories, footwear, flat lay — and ₹69–699 for a garment photographed as ghost mannequin, flat lay or model, with a 24–72 hour turnaround and products shippable from anywhere in India. WeDigitalCreatives (Mumbai) quotes ₹500–1,200 per product for flat lay or white background on a small catalogue, with editing included. Artriva Studios publishes ₹300–500 per garment, plus ₹15–30 per garment for professional steaming. Ckstudio's per-product India ranges for a basic white background are ₹250–500 budget, ₹500–750 mid and ₹750–1,000 premium. Bengaluru's numbers come only from aggregator listings, so they are weaker evidence than the rest.
What a model adds, and who bills for it
A model is not included in most quotes. Ckstudio's Delhi fashion page bills model day rates separately: ₹5,000–8,000 for a new face, ₹10,000–15,000 for a portfolio model, ₹18,000–28,000 for a published face and ₹28,000–45,000 for an agency senior, with HMUA from ₹4,000 per day and a stylist at ₹5,000–20,000 per day. Its Model Shoot Day package (₹35,000–85,000 for one model, 10–15 outfits, MUA and photographer) does include the model, and its Premium ecommerce tier (₹50,000–90,000 for 50–80 SKUs × 7 images) includes model, MUA and props. WeDigitalCreatives quotes ₹3,000–8,000 per look for a model shoot with a hired model and styling. Ckstudio's on-model apparel rate is ₹400–750 per product.
Per-image rates, packages, and what is silently extra
Ckstudio's packages show how per-image rates collapse at volume: a Starter SKU Pack of 10 SKUs × 5 images is ₹2,500–4,000, an Amazon Listing Pack per SKU (1 main, 6 secondary, 1 infographic) is ₹3,500–8,000, a half-day studio shoot is ₹8,500–15,000 and a full day is ₹20,000–35,000. A lookbook or campaign runs ₹1,00,000–2,50,000+. Retouching is billed separately: ₹50–500 per image extra on its Mumbai page, and ₹100–250 basic / ₹350–700 advanced / ₹800–1,500 magazine per image on its Delhi fashion page. Props are stated as included only in the Premium and Enterprise tiers. GST is generally excluded.
What could not be verified for Mumbai, Jaipur and Bengaluru
No Mumbai studio's own rate card was found — WeDigitalCreatives publishes blog ranges, which is not the same as a rate card, and Ckstudio's Mumbai table is authored by a Delhi-NCR studio. No Jaipur studio's own rate card was found; the only Jaipur figure from a named provider is SR Photography's IndiaMART listing of ₹400 per food product piece with a minimum order of 15 pieces. Every Bengaluru number comes from an aggregator (Pixogrey via Cliqora, and three providers via mytribe.in), and Pixogrey's ₹75 product shoot, ₹399 model shoot and ₹150 lifestyle shot do not state what unit they price. Minimum order quantities, turnaround, and whether props or a model are included are unverified for most providers.
The per-image comparison with Fluxx
Reduced to a single number, Indian studio photography is not the cheap option it is often assumed to be: the cheap end is real, but it is a photo of a garment on a hanger, not a finished listing set. Fluxx.work prices an image at 12 credits — ₹67.86 on the ₹475 Trial pack (95 credits, 7 images), ₹55.50 on ₹999 Growth (18 images), ₹48.37 on ₹2,999 Pro (62 images), ₹42.01 on ₹9,999 Business (238 images) and ₹37.82 on ₹24,999 Agency (661 images). What a studio adds for its money is physical handling: the product is received, steamed, styled, lit and retouched, a model and MUA can be booked, and props appear in the premium tiers. GST is also charged on top.
| Provider | City / coverage | Published per-SKU rate | Source type |
|---|---|---|---|
| Lohar Studio | Delhi / Noida NCR | ₹49–499 per photo for standalone products; ₹69–699 per photo for a garment or outfit | The studio's own site — primary |
| WeDigitalCreatives | Mumbai | ₹500–1,200 per product flat lay or white background; ₹3,000–8,000 per look on-model | The agency's own blog — primary |
| Ckstudio | Delhi NCR (its own rate guides) | ₹45–75 per white-background image; ₹175–250 standard catalogue; ₹400–500 model shot | One studio's own guides — primary |
| Ckstudio | Mumbai (market guide, not a rate card) | ₹250–600 per SKU Amazon listing images; ₹200–500 per SKU Flipkart listing images | Delhi-NCR studio's market commentary — not a Mumbai rate card |
| Ckstudio | Jaipur (market guide, not a rate card) | ₹80–200 per white-background image; ₹100–350 per Amazon-ready image | Delhi-NCR studio's market commentary — not a Jaipur rate card |
| Artriva Studios | Not stated | ₹300–500 per garment; steaming ₹15–30 per garment | The studio's own blog — primary |
| SR Photography (IndiaMART listing) | Jaipur | ₹400 per food product piece, minimum order 15 pieces | Provider's own marketplace listing — one category only |
| Fluxx.work (AI, for comparison) | Pan-India, online | ₹67.86 per image on the ₹475 Trial pack; ₹37.82 per image on the ₹24,999 Agency pack | The vendor's own pricing — primary |
Benefits
Know which provider each published India rate card belongs to before you budget
Separate per-image rates from per-SKU packages and from model day rates
A like-for-like per-image comparison against Fluxx's ₹67.86 to ₹37.82 range
How It Works
1
Collect per-image or per-SKU quotes from at least two providers and record the city and the date of each published rate.
2
Confirm whether GST, model, props and retouching are inside or outside the number.
3
Compute your own cost per publish-ready image, counting only unusable shots out.
4
Compare that figure with Fluxx's ₹67.86 to ₹37.82 per image at 12 credits each.
Best Practices
- check_circleAsk whether GST at 18% is included before comparing any two quotes
- check_circleAsk whether the model, props and retouching sit inside or outside the quoted number
- check_circleCompare on cost per publish-ready image, not cost per shoot
Common Mistakes
- cancelTreating Ckstudio's Mumbai or Jaipur market guide as a local studio's rate card
- cancelReading a per-image rate as an all-in price when GST, props and the model are billed separately
- cancelComparing a full studio day rate of ₹20,000–35,000 against the price of one AI image
- cancelAssuming a city rate card exists because an article quotes a number for that city
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Head of Growth, Men's Fashion · Delhi
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Founder, Skincare Brand · Mumbai
Frequently Asked Questions
How much does a product photo cost in India without a model?
Verified ranges start at ₹49–499 per photo for standalone products at Lohar Studio (Delhi/Noida NCR), ₹45–75 per white-background image at Ckstudio in Delhi, and ₹500–1,200 per product for flat lay or white background at WeDigitalCreatives in Mumbai.
How much extra does a model add to a product shoot in India?
Ckstudio's Model Shoot Day is ₹35,000–85,000 including one model with 10–15 outfits, MUA and photographer; WeDigitalCreatives quotes ₹3,000–8,000 per look; and Ckstudio's Delhi fashion page bills models separately from ₹5,000–8,000 per day for a new face to ₹28,000–45,000 for an agency senior, plus HMUA from ₹4,000 per day.
Is GST included in Indian studio photography quotes?
Generally not. Ckstudio's Delhi fashion page states GST 18% is usually excluded, Cliqora/Pixogrey price 'excluding GST', and Lohar Studio, WeDigitalCreatives and Artriva do not state it at all — so an 18% addition is the safe assumption on any quoted figure.
What is the cheapest verified per-photo rate in India?
Lohar Studio advertises from ₹49 per photo for standalone products, with a ceiling of ₹499 for those and ₹69–699 for a garment or outfit — with a 24–72 hour turnaround.
Are there published rate cards for Mumbai and Jaipur studios?
No independently verified local rate card was found for either city. The Mumbai and Jaipur tables most articles quote come from Ckstudio, a Delhi-NCR studio publishing market guides; the closest Mumbai primary figure is WeDigitalCreatives' ₹500–1,200 per product and ₹3,000–8,000 per look.
How does that compare with AI product photography per image?
Fluxx.work charges 12 credits per image: ₹67.86 per image on the ₹475 Trial pack (7 images), falling to ₹37.82 on the ₹24,999 Agency pack, where 7,936 credits cover 661 images — against studio rates that start near ₹49 per photo but exclude GST, model, props and retouching.
Why Fluxx.work
Fluxx.work gives you a single, published per-image number — ₹67.86 on the ₹475 Trial pack down to ₹37.82 on the ₹24,999 Agency pack, at 12 credits per image — so there is no city-rate ambiguity, no model day rate, and no 18% GST added after the quote.