How to Shoot a Kurta and Kurti Catalogue: Shot List, Colourways, Size Runs
Kurtas and kurtis need different shot lists, because a kurta's straight-cut drape and a kurti's silhouette-and-hemline story fail in different frames; one source photo per style carries a full set at 12 credits per image, and a 7-image set at 84 credits is exactly what the ₹475 Trial covers.
Key facts
- 12 credits per generated image: a 7-image set per style is 84 credits, and one style across four sizes at 7 shots each is 28 images or 336 credits.
- ₹475 Trial = 7 images at ₹67.86 each; ₹999 Growth = 18 images at ₹55.50; ₹2,999 Pro = 62 images at ₹48.37; ₹24,999 Agency = 661 images at ₹37.82.
- Amazon.in apparel main image: pure white RGB 255,255,255, at least 1001 px on the longest side, product at 85% of the image area.
- Myntra apparel: 1080 x 1440 or more, 3:4 ratio, 72 dpi, 500 KB–1 MB JPEG, light grey background — white is not accepted (per Fynd's integration documentation).
- Flipkart apparel: light grey background with a soft shadow, at least 1000 x 1000 JPEG, minimum 2 images with 3 preferred (per Fynd's integration documentation).
- Ajio: 1:1.25, over 1000 px in both dimensions, 80–85% product fill (100% for a detail shot), and no mannequin, ghost-mannequin or pack image as the first image.
Why kurta and kurti need different shot lists
Both are Indian ethnic tops sold on proportion, but they fail in different frames. A kurta's straight cut is judged by how the fabric falls from the shoulder — the drape, the side slit, the length marker — so its shot list needs the frames that show fall, plus crops dense enough to read embroidery, chikankari or gota work at the yoke and hem. A kurti is judged by silhouette and hemline position: A-line, straight or anarkali-style, and exactly where the hem lands on the body. That skews its shot list towards full-length frames and print-repeat crops, because a printed kurti lives or dies on whether the repeat looks stretched or true.
What a kurta shot list needs first
Drape and fall: a full-length front, a side profile that shows the slit and seam, and one tight crop of the worked yoke or hem where the embroidery carries the price.
What a kurti shot list needs first
Silhouette and hemline: full-length frames that show where the hem sits, plus a print-repeat crop so the motif scale is visible on the actual garment rather than implied.
Running a multi-colourway range without re-shooting
A colourway is a source-photo change, not a new shoot. Photograph each colourway's flat frame once — pressed, unfolded, in the same light at the same distance — then reuse the identical pose, crop and model across every colourway, so the range reads as one catalogue rather than six unrelated listings. Because each colourway has its own source, colour and print stay locked to that specific garment instead of drifting into a generic red or blue. The cost is predictable: six colourways at seven images each is 42 images, or 504 credits at 12 credits per image — the sort of volume where a studio would be booking six separate shoot days.
Keep one pose across the range
Changing the model, crop or camera distance between colourways makes a range look like separate products. Fix the pose once and change only the garment.
Size and fit representation across a size run
Size and fit representation is a consistency problem before it is a photography problem. Keep the model, the pose, the camera distance and the crop identical across every size in the run, so the only variable a shopper sees is the garment itself. Shoot each size at a different distance and the smallest will look exactly like the largest, at which point the run communicates nothing. On-model frames answer silhouette; a flat frame of each size answers measurement. Pair them, and shoot plus sizes with the same care as the sample size — a size run photographed only at sample size is a returns problem waiting to happen.
The shot list for a full catalogue across a size run
Build the catalogue as styles x sizes x shots, then price it before you start. Seven shots per style — main, full-length front, side, back, surface detail, a second angle and a scale frame — across four sizes is 28 images per style, or 336 credits at 12 credits per image. The ₹2,999 Pro pack carries 750 credits, which covers two complete styles at that shape (672 credits) with room to spare. For comparison, Ckstudio's published Delhi rate guide lists apparel flat-lay at ₹150–700 per image and on-model at ₹400–750 per product; that is one studio's own rate card, not a city average.
Exporting a kurta or kurti catalogue per channel
Channel rules decide the export, not the shoot. Amazon.in main images must sit on pure white RGB 255,255,255 with the product at 85% of the image area and at least 1001 pixels on the longest side. Myntra apparel wants 1080 x 1440 or more at a 3:4 ratio, 72 dpi and a 500 KB–1 MB JPEG on light grey with a soft shadow, and front, side and back are mandatory. Flipkart apparel wants light grey as well, at least 1000 x 1000, JPEG only, minimum two images with three preferred. Ajio takes 1:1.25 at over 1000 pixels in both dimensions, 80–85% fill for every angle and 100% for a detail shot, with no mannequin, ghost-mannequin or pack image as the first image. Myntra, Flipkart and Ajio figures come from Fynd's integration documentation.
| Shot | What it shows on a kurta | What it shows on a kurti | Why it is in the set |
|---|---|---|---|
| Main image | Straight-cut drape, fully inside the frame, product at 85% fill | Silhouette and hemline position, product at 85% fill | Background is a channel decision: pure white on Amazon.in, light grey on Myntra and Flipkart |
| Full-length front | How the fabric falls from shoulder to hem | Exactly where the hemline sits on the body | Both silhouettes are bought on proportion, not on fabric alone |
| Side profile | Confirms the side slit and the straight seam | Confirms A-line flare or straight cut | Myntra requires front, side and back for apparel |
| Back | Yoke, back placket or back print detail | Back neckline and back print placement | The third mandatory Myntra angle, and the view most sellers skip |
| Surface detail crop | Embroidery, chikankari or gota work at yoke and hem | Print repeat, mirror work or tassel trim at the hem | One crop per style is what makes a size run legible |
| Scale reference | Held or worn, so length markers read true | Held or worn, so hem length reads true | Answers the size question before it becomes a message |
Benefits
One source photo per style carries a seven-shot set at 84 credits
Colourways handled as separate source frames, so colour and print stay locked to each garment
A size run that communicates difference because pose, crop and distance never change
Per-channel exports from a single shoot: pure white for Amazon.in, light grey for Myntra and Flipkart, draped first for Ajio
How It Works
1
Shoot one flat source frame per style and colourway — pressed, unfolded, same light and distance every time.
2
Add the silhouette frames each garment type needs: drape and embroidery crops for kurtas, hemline and print-repeat crops for kurtis.
3
Generate the 7-shot set per style at 12 credits per image, so 84 credits per style and 336 credits per style across four sizes.
4
Export per channel: pure white and 85% fill for Amazon.in, light grey for Myntra and Flipkart, 1:1.25 with no pack shot first for Ajio.
Best Practices
- check_circleFix model, pose, crop and camera distance before the first frame and change nothing across the range
- check_circleShoot one flat source per colourway and generate the same seven-shot set for each
- check_circlePair an on-model silhouette frame with a flat measurement frame for every size
- check_circleCheck the per-channel first-image rule before exporting: Amazon.in, Myntra, Flipkart and Ajio disagree
Common Mistakes
- cancelShooting kurtas and kurtis to one shot list when drape and hemline are judged differently
- cancelRe-booking a shoot for a new colourway instead of adding one source frame per colourway
- cancelShooting each size at a different camera distance, so the size run stops showing size
- cancelPublishing white backgrounds on Myntra or Flipkart apparel, where white is not accepted (per Fynd's integration documentation)
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Frequently Asked Questions
Do kurtas and kurtis need the same photos on a listing?
No. A kurta needs drape-and-fall frames plus an embroidery crop, while a kurti needs hemline-led full lengths plus a print-repeat crop. Both still need the same 7-shot spine — main, front, side, back, detail, second angle, scale — which is 84 credits at 12 credits per image.
How do I shoot six colourways of one kurti without reshooting?
Shoot one flat source frame per colourway — six sources — then generate the same 7-shot set for each. That is 42 images, or 504 credits at 12 credits per image, instead of six studio bookings.
How many images does a kurta catalogue across a size run need?
One style in four sizes at seven shots each is 28 images. At 12 credits per image that is 336 credits, and the ₹2,999 Pro pack's 750 credits covers two such styles at 672 credits.
What background should a kurta main image be on?
Pure white RGB 255,255,255 on Amazon.in, with the product at 85% of the image area and at least 1001 pixels on the longest side. Myntra and Flipkart require light grey for apparel and do not accept white, while Ajio accepts any light background including white.
Can I use a ghost-mannequin shot as the main image?
Yes on Amazon.in, provided the background is pure white and the garment fills at least 85% of the frame. No on Ajio, where mannequin, ghost-mannequin and pack images are not accepted as the first image (per Fynd's integration documentation).
What does a kurta catalogue cost per generated image?
₹67.86 per image on the ₹475 Trial (7 images), ₹55.50 on ₹999 Growth (18 images), ₹48.37 on ₹2,999 Pro (62 images) and ₹37.82 on the ₹24,999 Agency pack (661 images).
Why Fluxx.work
A kurta catalogue fails when the drape, the embroidery and the print repeat drift between sizes and colourways, and Fluxx.work holds all three to the source garment so a 336-credit size run still reads as one collection.