Kurta Photography With Accurate Drape and Embroidery Detail
Amazon.in kurta main images must be pure white RGB 255,255,255 at a minimum 1,001 px with the kurta filling at least 85% of the frame, while Flipkart and Myntra apparel shots must be light grey, because both reject white. Kurta images also have to show shoulder-to-hem drape and embroidery detail.
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Key facts
- Amazon.in kurtas need a pure white (RGB 255,255,255) main image of at least 1001 px on the longest side, with the product at 85% or more of the image area.
- Flipkart apparel requires light grey with a soft shadow and rejects white (Fynd integration documentation), while Myntra adds 1080 x 1440 at 3:4, JPEG at 500 KB to 1 MB, and mandatory front, side and back views.
- A kurta's selling detail is drape and embroidery, so the working shot list is a full-length on-model frame plus 1 close detail crop of the yoke, hemline or thread work.
- A 6-image kurta listing set costs ₹333 on the ₹999 Growth pack at ₹55.50 an image, which suits a full size and colourway run for one style.
- Ajio takes JPEG or PNG at 200 KB to 1 MB and more than 1000 px in both dimensions, at 1:1.25, with 80-85% product fill and no mannequin or ghost-mannequin in the first slot.
- Credits cost the same in 4K as in 1K, credits never expire, failed generations are refunded, and signup includes 1 free image (12 credits).
Real output from Fluxx.work
Generated from a single uploaded product photo — Fashion & apparel
See more examples in the Fluxx.work gallery
Drape is not optional for kurtas
Unlike a fitted shirt, a kurta's straight-cut, loose silhouette only communicates properly when shown falling naturally on a body — a flat lay alone hides how it moves and where it sits relative to length markers like knee or ankle. Fluxx.work generates on-model shots that show this drape accurately alongside flat shots for construction detail, so buyers get both the fit context and the close-up needlework.
Embroidery and print fidelity across the whole panel
Kurtas frequently carry embroidery, gota work, block print, or chikankari across large fabric panels, and any distortion in a generated image is immediately visible as broken thread patterns or misaligned prints. Fluxx.work locks the source garment's exact print and embroidery detail, so a heavily worked yoke or hemline border renders identically whether shown in a full-length shot or a cropped detail close-up.
| Requirement | Amazon.in | Flipkart | Myntra | Ajio |
|---|---|---|---|---|
| What the buyer zooms into | Embroidery and thread work across the yoke | Drape and print scale on a light grey ghost-mannequin shot | Hemline length and print scale at 3:4 | A 100% fill detail crop of gota work, block print or chikankari |
| Resolution | At least 1001 px on the longest side | At least 1000 x 1000 px | 1080 x 1440 or more | More than 1000 px in both height and width |
| Aspect ratio | Not stated | Not stated | 3:4, and it has to be maintained | 1:1.25 |
| File size and format | Format not stated for India; no maximum file size published | JPEG only; no maximum file size published | JPEG only; 500 KB to 1 MB | JPEG or PNG; 200 KB to 1 MB |
| Background | Pure white, RGB 255,255,255 / hex #FFFFFF | Light grey with a soft shadow for apparel; white is not accepted | Light grey with a soft shadow for apparel; white is not accepted | Any light background including white |
| Product fill in the frame | At least 85% of the image area | Not stated | Not stated | 80-85% for every angle, 100% for a detail shot |
| Minimum images | Not stated; at least 6 additional images plus 1 video recommended | Minimum 2, 3 preferred | Front, side and back are mandatory | Not stated |
| Mannequin and ghost-mannequin | Mannequins are prohibited in apparel main images | Mannequins are not allowed | Not stated | Not acceptable as the FIRST image |
Benefits
Accurate drape and length shown on-model
Embroidery and print detail preserved at full fidelity
Flat and on-model formats from a single source photo
Consistent thread-work rendering across close-ups and full shots
How It Works
1
Upload a flat, fully unfolded photo of the kurta.
2
Select flat detail, on-model, or both formats.
3
Generate — embroidery, print, and drape stay true to the source garment.
Best Practices
- check_circlePhotograph the source kurta fully unfolded with embroidery/print clearly lit
- check_circlePair a full-length on-model shot with at least one embroidery detail crop
- check_circleKeep model pose consistent across a collection to highlight length differences between styles
Common Mistakes
- cancelShowing only a flat lay, hiding how the kurta actually falls when worn
- cancelUsing generic AI renders that blur or repeat embroidery patterns incorrectly
- cancelInconsistent length or proportion between the flat shot and on-model shot
Trusted by 1,200+ businesses worldwide
“We used to book a studio every quarter. Now one product photo gives us the hero, lifestyle and detail shots in a single pass, and the catalogue finally looks like one brand instead of six separate shoots.”
Marcus T.
Founder, Home Goods Brand · Austin, TX
“The garment is genuinely the same in every frame — colour, print and trims all hold. That was the part I did not believe until we ran our own SKUs through it.”
Dana R.
Head of Ecommerce, Activewear · Brooklyn, NY
“Glass and reflections are where most tools fall apart. Ours come out clean, so we can photograph a new scent the week it launches instead of waiting on a studio slot.”
Layla A.
Founder, Fragrance Brand · Dubai, UAE
“Metal finish and stone detail survive a zoom now, which is what our listings actually needed. We stopped reshooting pieces that came back soft.”
Omar S.
Marketing Director, Jewellery · Abu Dhabi, UAE
“The textures and lighting are so realistic that customers tell us they can almost feel the product. We reshoot far less than we used to.”
Sneha P.
Founder, Coffee Brand · Coorg, India
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai, India
Frequently Asked Questions
What background does a kurta main image need on Amazon India?
Pure white, RGB 255,255,255 / hex #FFFFFF, at a minimum of 1001 px on the longest side with the kurta at 85% or more of the image area, and a failure can put the seller account at risk.
Do Flipkart and Myntra want a white kurta main image?
No. Both require light grey with a soft shadow for apparel and will not accept a white background according to Fynd integration documentation, so the same kurta needs 2 heroes: 1 white and 1 grey.
Should a kurta listing show the drape or just the embroidery?
Both. The straight cut only reads at full length, so pair 1 full-length frame with a detail crop of the yoke or hemline, and at least 2 images are the working minimum (3 preferred on Flipkart).
How much does a 6-image kurta set cost on Fluxx?
₹333 on the ₹999 Growth pack at ₹55.50 an image; a 6-image set is 72 credits because an image costs 12 credits, and a 7-image listing set is 84 credits.
Can a kurta be shown on a model without a physical shoot?
Yes. On-model drape is generated from 1 flat source photo, and Amazon.in still requires the main image to be pure white at 1001 px with no mannequin and no model sitting, kneeling, leaning or lying.
Why Fluxx.work
Fluxx.work keeps hand-worked embroidery and print exactly as photographed, so the craftsmanship that justifies a kurta's price point is never lost in translation.