Flipkart Product Image Guidelines for Sellers
Flipkart product images need at least 1000 x 1000 px, JPEG only, on a white or light grey background, with a minimum of 2 images and 3 preferred. For apparel, a light grey background with a soft shadow is required and white will not be accepted. Flipkart's own help pages return 404, so these specs are secondary.
Key facts
- Minimum size is 1000 x 1000 px, and the only accepted format is JPEG.
- Background must be white or light grey, with 1 exception: apparel needs a light grey background with a soft shadow, and a white background will not be accepted at all.
- Upload a minimum of 2 images per listing, with 3 preferred.
- The product must be shown alone, with no props, text or watermark, and mannequin images are not allowed in any of the 2 or more images you upload.
- Maximum file size is not stated in the available documentation; if you need a working figure before you confirm it, 1 MB is accepted by Etsy and well under Ajio's 1 MB ceiling.
- The maximum number of images per listing is not stated in the available documentation, so confirm it in the seller panel before uploading 10 or more images.
What the documentation actually specifies
The verified set is short and specific. Images must be at least 1000 x 1000 px and saved as JPEG, since no other format is listed as accepted. The background must be white or light grey. The product has to appear alone, with no props, no text and no watermark, and mannequins are not allowed. Each listing needs a minimum of 2 images, with 3 preferred. That is the whole of what could be confirmed, and it is enough to plan a shoot around, because the two requirements that cause the most rework — resolution and apparel background colour — are both in it.
Why the source matters here
Flipkart's own help, support and learning paths all return 404, so no first-party image page could be read. These figures come from Fynd's integration documentation for Flipkart listings. Fynd is a listing-management vendor, not Flipkart, so treat every figure on this page as secondary: useful for planning a catalog, but worth re-confirming inside your seller panel before a bulk upload of hundreds of SKUs.
The apparel background rule is the one that gets missed
For most categories, white or light grey is acceptable, which makes white the tempting default. Apparel is the exception: a light grey background with a soft shadow is required, and a white background will not be accepted. That single clause disqualifies a main image that is otherwise perfectly compliant on resolution, format, framing and cleanliness. If a large part of your catalog is clothing, the practical answer is to separate your apparel shoot from everything else and set it on light grey from the start, rather than trying to recolour white images afterwards. Recolouring also removes the soft shadow the requirement asks for.
Where a soft shadow comes from
A soft shadow is the gentle contact shadow under a garment, not a hard drop shadow. It reads as depth on a light grey field and is normally produced by lighting the product slightly above the surface. When you edit or generate images, check that any shadow stays soft and stays under the product, since a hard edge is easy to introduce and hard to notice on a busy screen.
Resolution, format and why JPEG only matters
The 1000 x 1000 px floor is a true minimum rather than a target, and JPEG is the only format named. A PNG with a transparent background will not pass as a Flipkart main image even though it may look correct in your file browser, because the requirement is a solid white or light grey background delivered as a JPEG. Export at or above the floor and keep the source file larger, so a future change to the spec does not force a reshoot. Keep compression moderate: a heavily compressed JPEG can show visible blocking in the flat grey area behind the product.
Framing the product in the square
Once the image is square and the background is correct, check that the product is fully inside the frame with a little breathing room on all four sides. A crop that touches or crosses an edge is the kind of avoidable rejection that costs a reshoot, and it is much cheaper to catch while you still have the original composite.
Two images minimum, three preferred — what to put in each
The minimum is 2 images and the preferred count is 3, so a compliant listing starts with a main image plus at least one or two supporting views. Treat the first image as the only one that must satisfy the strict background rule. Secondary images are a sensible place for a back view, a detail close-up or a scale reference, which is exactly the material shoppers use to decide without handling the product. Mannequins remain disallowed, so plan ghost-mannequin or flat presentations rather than on-body shots for the main slot.
Plan the set before the shoot, not after
The cheapest way to satisfy a 3-image preference is to decide the three views before anything is photographed: front on white or light grey for non-apparel, plus two supporting angles. Deciding afterwards usually means the second and third images come from whatever happens to exist, which is how listings end up with duplicates and near-duplicates that add no information.
What could not be verified, and why that matters
Maximum file size and the maximum number of images per listing could not be confirmed from any source, and this page therefore says 'not stated' rather than guessing. That is not a small gap: a file-size ceiling is what tells you how aggressively to compress, and an image-count ceiling tells you when to stop adding views. Because both are unknown, the only reliable route is the Flipkart seller panel, which shows the current limits at the point of upload. Confirm there before a bulk upload, and confirm again if a previously accepted file starts failing.
A safe way to handle an unknown limit
Until a limit is confirmed, upload a small test batch of 2 to 3 SKUs and watch for errors before committing a full catalog. If the panel rejects nothing, scale up. If it rejects on size or count, you have found the real limit on 3 SKUs instead of 300.
| Requirement | What applies | Source status |
|---|---|---|
| Minimum image size | At least 1000 x 1000 px | Secondary — Fynd docs |
| File format | JPEG only | Secondary — Fynd docs |
| Background | White or light grey | Secondary — Fynd docs |
| Apparel background | Light grey with a soft shadow; white will not be accepted | Secondary — Fynd docs |
| Images per listing | Minimum 2, 3 preferred | Secondary — Fynd docs |
| Props, text, watermarks and mannequins | Product alone; no text or watermark, no props, mannequins not allowed | Secondary — Fynd docs |
| Maximum file size | Not stated | Could not verify |
| Maximum images per listing | Not stated | Could not verify |
Benefits
A catalog that clears the 1000 x 1000 px and JPEG requirements on the first upload
Apparel shot on light grey from the start, avoiding a full reshoot after a rejection
Fewer listing rejections from props, text, watermarks and mannequin violations
How It Works
1
Upload your product photo to Fluxx.work.
2
Generate a 1000 x 1000 px or larger JPEG on a white or light grey background, and light grey with a soft shadow for apparel.
3
Export the main image plus at least one supporting view and check the set against the Flipkart requirements before uploading.
Best Practices
- check_circleShoot and export at 1000 x 1000 px or larger, with the source file kept bigger still
- check_circleSplit apparel onto a light grey set with a soft shadow before any other editing
- check_circleKeep the main image free of props, text, watermarks and mannequins
- check_circleConfirm file-size and image-count limits in the Flipkart seller panel before a bulk upload
Common Mistakes
- cancelUsing white as the apparel background when light grey with a soft shadow is required
- cancelExporting PNG files when JPEG is the only listed format
- cancelUploading a single image when the minimum is 2 and 3 are preferred
- cancelAssuming a file-size or image-count limit from another marketplace's spec
Trusted by 1,200+ businesses worldwide
“The level of depth in these AI generations is indistinguishable from a ₹5L studio shoot. It's transformed our e-commerce game.”
Arjun K.
CEO, Kids Apparel Brand · Bengaluru
“Our click-through rate jumped by 34%. The textures and lighting are so realistic, customers can almost feel the product.”
Sneha P.
Founder, Coffee Brand · Coorg
“I was worried the product would look different across images. The identity lock is real — colours, logo, everything stays pixel-perfect.”
Rahul M.
Head of Growth, Men's Fashion · Delhi
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai
Frequently Asked Questions
What gets a Flipkart listing image rejected first?
A white background on an apparel main image. Flipkart requires light grey with a soft shadow for apparel and states a white background will not be accepted — the pixel floor is the lower-stakes rule, at 1000 x 1000 px, JPEG only, 2 images minimum and 3 preferred. These figures come from Fynd's integration documentation, not Flipkart's own help pages, which return 404.
Can I use a white background for Flipkart apparel images?
No. For apparel, a light grey background with a soft shadow is required and a white background will not be accepted, even though white or light grey is acceptable on the 1,000 px-plus images you use for every other category.
How many images do I need on a Flipkart listing?
A minimum of 2 images, with 3 preferred. The maximum number of images per listing is not stated in the available documentation, so confirm it in the seller panel.
Is PNG accepted for Flipkart product images?
No. JPEG is the only format listed as accepted in Fynd's integration documentation for Flipkart, so export a JPEG at 1000 x 1000 px or larger with a solid white or light grey background rather than a transparent PNG.
Are mannequin photos allowed on Flipkart listings?
Mannequins are not allowed, so all 2 or more images you upload must show the product alone, with no props, text or watermark.
What is the maximum Flipkart image file size?
It is not stated in the documentation available here, and Flipkart's own help pages return 404. Upload a test batch of 2 to 3 SKUs and check the seller panel for the current limit before a bulk upload.
Why Fluxx.work
Fluxx.work costs 12 credits per image, which is ₹48.37 per image on the ₹2,999 Pro plan. Failed generations are refunded and credits never expire, which matters when you are producing a full apparel set on light grey and only the ones you keep should cost you anything.