Ajio vs Etsy vs Nykaa: Which Image Rules Apply to You?
Ajio product images need 200 KB to 1 MB, a 1:1.25 aspect ratio, over 1000 px in both dimensions, 72 dpi, JPEG or PNG, with the product filling 80–85% of the frame for all angles and 100% for a detail shot. Etsy recommends at least 2000 px and 635 px for the first photo. Nykaa is unverified.
Key facts
- Ajio: file size 200 KB–1 MB, aspect ratio 1:1.25, more than 1000 px in both height and width, 72 dpi, JPEG or PNG.
- Ajio: the product should fill 80–85% of the image frame for all angles and 100% for a detail shot, and mannequin, ghost-mannequin or pack images are not acceptable as the first image.
- Ajio: any light background colour including white is acceptable on your 1st image and on the rest of the gallery, but no brand URL, promotional text, price tags or watermarks, and duplicate images are not allowed.
- Etsy accepts .jpg, .gif, .png, .svg and .heic; animated .gif and transparent .png are not supported, and images larger than 1 MB in file size may not finish uploading.
- Etsy recommends at least 2000 px for listing photos, and the first photo should be at least 635 px or the listing ranks lower; each listing allows up to 20 photos and 2 videos.
- Nykaa is entirely unverified, and the 1 thing this page states about it is that: no source was reached, so no Nykaa image requirement appears anywhere here.
Ajio: sizes, ratios and the first-image rule
Ajio's verified set is unusually complete for a marketplace whose own documentation is not public. Keep the file between 200 KB and 1 MB, use a 1:1.25 aspect ratio, and keep both dimensions above 1000 px at 72 dpi in JPEG or PNG. Any light background colour, including white, is acceptable, which removes the background anxiety that Amazon.in and Flipkart create. No brand URL, promotional text, price tag or watermark is allowed, and duplicate images are not permitted. The clause most sellers miss is the first-image restriction: mannequin, ghost-mannequin and pack images are not acceptable as the first image, so your lead shot has to be the product itself on a light background.
Why 1:1.25 changes your framing
A 1:1.25 frame is taller than it is wide, not square, so an image composed for a square grid will either lose content at the sides or gain empty space at the top and bottom. Compose for the taller frame from the start and leave the outer edges clear, so a later 1:1 crop still produces a usable square.
Ajio's fill percentages, and how to check them
Ajio asks for the product to fill 80–85% of the image frame for all angles and 100% for a detail shot. That is a range, not a hard line, which gives you room as long as the product clearly dominates the frame and the margins stay roughly even on all four sides. The 100% figure applies to a detail shot, where the crop is meant to run to or past the edge of the frame. Check the fill by viewing the image at thumbnail size, since that is how it appears in a category grid and it is where an under-filled frame looks weakest.
The 100% detail shot is not a main image
Because a detail shot is allowed to fill the whole frame, it does not satisfy the first-image rule and should not be used as the lead image. Keep it in the gallery, where the tighter crop is an advantage, and keep the main slot for a full product view at 80–85% fill.
Etsy: formats, the 2000 px recommendation and the 635 px floor
Etsy's own help centre states the format list plainly: .jpg, .gif, .png, .svg and .heic. Animated .gif and transparent .png are not supported, and transparency renders black, so export a flat background rather than a cutout with alpha. Etsy recommends at least 2000 px for listing photos, and the first photo should be at least 635 px or the listing ranks lower — that second figure is a floor with a ranking consequence attached, not just a quality preference. Etsy also warns that images larger than 1 MB in file size may not finish uploading, which is the opposite of the usual 'go as large as possible' advice. Each listing takes up to 20 photos and 2 videos.
What Etsy does not state
Etsy's image help page does not state a required background colour, a product-fill percentage, or a text and watermark rule, and its legal policy page is CAPTCHA-walled. This page therefore states none of those as an Etsy requirement, even though other marketplaces on this page do specify them.
Nykaa: unverified, and why this page says so
No Nykaa image source was reached for this round-up. That means there is no verified file size, no dimension, no format and no background rule to report, and inventing a plausible-looking table row would be worse than leaving the gap visible, because a seller could build a whole batch on it. The pattern across the platforms that are verified is that a square or near-square image above 1000 px on a light background, with the product alone and no watermark, passes almost everywhere. Use that as a safe working assumption for Nykaa if you must produce images before confirming — and treat it as an assumption, not a requirement.
Where to confirm it
Nykaa's seller-facing portal is the only authoritative place for its current requirements. Confirm there before a bulk upload, in the same way you would for Meesho, whose supplier portal also publishes nothing machine-readable.
One shoot, three exports
These three platforms want different things from the same product: Ajio wants a taller 1:1.25 frame at 72 dpi in the 200 KB–1 MB band, Etsy wants a large square image kept under 1 MB, and Nykaa's requirements are unknown. The economical route is a single large master on a light background with generous margins, exported per platform. Fluxx.work charges 12 credits per image, which is ₹48.37 per image on the ₹2,999 Pro plan and ₹42.01 on the ₹9,999 Business plan, and 4K output costs the same credits as 1K, so the resolution you need for Etsy's 2000 px recommendation does not cost more to generate.
Watch the file size band, not just the pixels
Ajio's 200 KB floor and 1 MB ceiling and Etsy's 1 MB upload warning are file-size limits, not pixel limits. A 4000 px JPEG can easily exceed 1 MB, so check the exported file size after each export rather than assuming a larger pixel count is always better.
| Requirement | Ajio | Etsy | Nykaa |
|---|---|---|---|
| File size | 200 KB–1 MB | Images larger than 1 MB may not finish uploading | No source reached |
| Dimensions and resolution | More than 1000 px in both height and width at 72 dpi | At least 2000 px recommended; first photo at least 635 px | No source reached |
| Aspect ratio | 1:1.25 | Not stated on Etsy's image help page | No source reached |
| Formats | JPEG or PNG | .jpg, .gif, .png, .svg, .heic; animated .gif and transparent .png unsupported | No source reached |
| Background | Any light background colour including white | Not stated on Etsy's image help page | No source reached |
| Product fill | 80–85% for all angles, 100% for a detail shot | Not stated | No source reached |
| Count per listing | Not stated | Up to 20 photos and 2 videos | No source reached |
| Source status | Secondary — Fynd integration docs | Official — Etsy help centre | Unverified — nothing obtained |
Benefits
Ajio, Etsy and Nykaa specs in one table instead of four separate research sessions
Each figure labelled official, secondary or unverified, so you know what to re-check
One master shoot exporting to a 1:1.25 Ajio frame and a 2000 px Etsy square
How It Works
1
Upload your product photo to Fluxx.work.
2
Generate a large master on a light background with even margins, at 72 dpi or more.
3
Export a 1:1.25 JPEG or PNG within Ajio's 200 KB–1 MB band and a 2000 px Etsy photo under 1 MB, then confirm Nykaa's rules in its seller portal.
Best Practices
- check_circleCompose Ajio images for a 1:1.25 frame and keep the edges clear for a square crop
- check_circleExport Etsy photos at 2000 px or more with the first photo well above 635 px
- check_circleCheck exported file size against the 200 KB–1 MB Ajio band and Etsy's 1 MB warning
- check_circleSay plainly that Nykaa is unverified rather than filling the gap with an assumption
Common Mistakes
- cancelUploading a transparent PNG to Etsy, where transparency renders black
- cancelUsing a ghost-mannequin or pack image as the Ajio first image
- cancelTreating a 4000 px JPEG as safe when it exceeds Ajio's 1 MB ceiling or Etsy's 1 MB upload warning
- cancelPublishing a guessed Nykaa spec as though it were confirmed
Trusted by 1,200+ businesses worldwide
“The level of depth in these AI generations is indistinguishable from a ₹5L studio shoot. It's transformed our e-commerce game.”
Arjun K.
CEO, Kids Apparel Brand · Bengaluru
“Our click-through rate jumped by 34%. The textures and lighting are so realistic, customers can almost feel the product.”
Sneha P.
Founder, Coffee Brand · Coorg
“I was worried the product would look different across images. The identity lock is real — colours, logo, everything stays pixel-perfect.”
Rahul M.
Head of Growth, Men's Fashion · Delhi
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai
Frequently Asked Questions
What size should Ajio product images be?
More than 1000 px in both height and width, a 1:1.25 aspect ratio, 72 dpi, and a file size between 200 KB and 1 MB in JPEG or PNG. These figures come from Fynd's integration documentation, a secondary source.
Can I use a mannequin as the first image on Ajio?
No. Mannequin, ghost-mannequin and pack images are not acceptable as the first image on Ajio, so your lead image needs the product itself at 80–85% fill on any light background including white.
What are Etsy's photo size requirements?
Etsy recommends at least 2000 px for listing photos, the first photo should be at least 635 px or the listing ranks lower, images larger than 1 MB may not finish uploading, and each listing allows up to 20 photos and 2 videos.
Does Etsy accept PNG images with a transparent background?
Transparent .png files are not supported and transparency renders black. Etsy accepts .jpg, .gif, .png, .svg and .heic, and animated .gif is also unsupported, so export your 2000 px photos on a flat opaque background.
What are Nykaa's product image requirements?
They could not be verified — no Nykaa source was reached, so no Nykaa requirement is stated here. A safe working assumption is a square image above 1000 px on a light background, confirmed in the seller portal before a bulk upload.
How many images can I upload to one Etsy listing?
Up to 20 photos and 2 videos per listing. The first of those photos should be at least 635 px, since a smaller lead photo ranks lower, and Etsy recommends 2000 px or more generally.
Why Fluxx.work
Fluxx.work charges 12 credits per image — ₹48.37 per image on the ₹2,999 Pro plan — and 4K output costs the same credits as 1K, so generating at the resolution Etsy recommends of 2000 px or more costs no more than a small export. Credits never expire and failed generations are refunded.
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