Festival and Seasonal Sale Imagery, Ready for a Fixed Calendar Date
Festival imagery runs on the same credits as any other campaign image: 12 credits per generated image, 15 for scene recreation into a festive setting, and 84 credits for a 7-image sale set. Plan in relative weeks, because the date does not move.
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Key facts
- A festive image costs 12 credits, scene recreation into a festive setting costs 15, a gallery edit costs 10, background removal costs 2, and a 7-image sale set costs 84 credits.
- QA verification adds 12 credits per image and a 4K upscale costs 18, the same credits as a 1K render, so the festive hero and the sale grid can come from one generation pass.
- The ₹9,999 Business pack holds 238 images at ₹42.01 each, so a 238-product festive batch costs 2,856 credits at 12 credits an image.
- The ₹24,999 Agency pack holds 661 images at ₹37.82 each and the ₹2,999 Pro pack holds 62 at ₹48.37 each; credits never expire and failed generations are refunded.
- Work in relative weeks: lock the festive style 6 weeks before the date, run scene tests 4 weeks out, batch the sale catalogue 3 weeks out, and export everything 1 week before.
- Meta's ad ratios for the paid push around a festive send are 1.91:1, 16:9, 1:1, 4:5, 2:3 and 9:16, with up to 10 images per ad and catalogue files capped at 8 MB.
Why festival imagery can't just reuse the standard catalog
Shoppers expect a visually distinct look during a major seasonal event — festive color palettes, seasonal props or settings, sale-specific framing — not the year-round studio catalog with a banner slapped on top. Producing festival-specific imagery for the actual products on sale, rather than relying on generic stock festive graphics, is what makes a seasonal push feel authentic to the brand's own range.
Working against a fixed, non-negotiable date
Unlike an ongoing campaign, a festival date doesn't move — Diwali or an end-of-season sale window opens on a specific day regardless of production readiness. That makes turnaround speed the central constraint of this use case: imagery needs to be planned and generated well ahead of the date, across whatever portion of the catalog is on sale, without the lead time a traditional seasonal shoot would require.
| Stage | When | Credit cost |
|---|---|---|
| Festive style and shot list locked | 6 weeks before the date | No generation spend yet |
| Scene recreation tests | 4 weeks before the date | 15 credits per test image |
| Full sale catalogue batch | 3 weeks before the date | 12 credits per image, 84 credits per 7-image set |
| QA verification pass | 2 weeks before the date | +12 credits per verified image |
| 4K upscale for hero placements | 2 weeks before the date | 18 credits per image, the same as a 1K render |
| Export to the sale calendar | 1 week before the date | No additional credits |
Benefits
Produces authentic festive imagery for actual sale products, not generic stock graphics
Fast enough turnaround to hit a fixed calendar date without a dedicated seasonal shoot
One festive style applied consistently across the full sale catalog
How It Works
1
Identify the products included in the seasonal sale.
2
Define the festive style for that specific occasion.
3
Batch-generate imagery across the sale catalog.
4
Publish ahead of the fixed calendar date.
Best Practices
- check_circleDefine the festival's visual style (palette, props, mood) before batching the sale catalog through it
- check_circleStart production well ahead of the fixed calendar date given it won't move
- check_circleKeep the product itself unchanged and let the festive treatment live in the scene around it
Common Mistakes
- cancelReusing standard catalog imagery with a discount banner instead of a genuine seasonal treatment
- cancelStarting festival image production too close to the fixed sale date
- cancelApplying an inconsistent festive style across different products in the same sale
Trusted by 1,200+ businesses worldwide
“We used to book a studio every quarter. Now one product photo gives us the hero, lifestyle and detail shots in a single pass, and the catalogue finally looks like one brand instead of six separate shoots.”
Marcus T.
Founder, Home Goods Brand · Austin, TX
“The garment is genuinely the same in every frame — colour, print and trims all hold. That was the part I did not believe until we ran our own SKUs through it.”
Dana R.
Head of Ecommerce, Activewear · Brooklyn, NY
“Glass and reflections are where most tools fall apart. Ours come out clean, so we can photograph a new scent the week it launches instead of waiting on a studio slot.”
Layla A.
Founder, Fragrance Brand · Dubai, UAE
“Metal finish and stone detail survive a zoom now, which is what our listings actually needed. We stopped reshooting pieces that came back soft.”
Omar S.
Marketing Director, Jewellery · Abu Dhabi, UAE
“The textures and lighting are so realistic that customers tell us they can almost feel the product. We reshoot far less than we used to.”
Sneha P.
Founder, Coffee Brand · Coorg, India
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai, India
Frequently Asked Questions
How far ahead should festival campaign imagery be produced?
Work in relative weeks: lock the style 6 weeks before the date, run scene tests at 4 weeks, batch the catalogue at 3 weeks, verify QA at 2 weeks, and export 1 week out, because the date does not move.
How many credits does a 7-image festival set cost?
84 credits at 12 credits an image, with scene recreation at 15 for any frame that needs a festive setting built around the product.
Should festive imagery reuse the standard catalogue shots?
A distinct festive treatment is usually a separate generation: 12 credits per image, 15 for a scene recreation, and 84 credits for a 7-image sale set, with QA adding 12 per image.
Do credits bought for one festival sale expire before the next one?
No. Credits never expire and failed generations are refunded, so a pack bought for 1 festive window can fund the next, and 4K costs the same credits as 1K.
What does it cost to put 238 products into one festive style?
2,856 credits at 12 credits an image, which is exactly the 238 images in the ₹9,999 Business pack at ₹42.01 per image.
Why Fluxx.work
Fluxx.work can turn a sale catalog around fast enough to meet a fixed festival date without booking a dedicated seasonal shoot each year.