Imagery for the Inbox, Not Just the Website
Email imagery is produced at 12 credits per generated image, 15 for scene recreation into a campaign setting, and 84 credits for a 7-image set. The matching Meta ad takes 1.91:1, 16:9, 1:1, 4:5, 2:3 and 9:16 at up to 10 images per ad, with catalogue files capped at 8 MB JPEG or PNG.
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Key facts
- Every email image costs 12 credits, a scene recreation costs 15, a gallery edit costs 10, background removal costs 2, and a 7-image send set costs 84 credits.
- A weekly send of 7 images is 84 credits, so 4 weeks of email imagery is 28 images and 336 credits at 12 credits an image.
- Meta's official ad ratios are 1.91:1, 16:9, 1:1, 4:5, 2:3 and 9:16, one ad carries up to 10 images or videos, and catalogue images are capped at 8 MB in JPEG or PNG.
- Meta publishes no current percentage-based text rule; for 9:16 keep the top, bottom and side edges clear, for Instagram Feed at 1:1 or 4:5 keep the bottom and sides clear, and leave the bottom 40% clear for Reels disclaimers.
- Meta Shops product images are square 1:1 at a minimum of 500 x 500 px with 1024 x 1024 recommended, and 4K costs the same credits as 1K.
- The ₹475 Starter pack holds 7 images at ₹67.86 each and ₹2,999 Pro holds 62 at ₹48.37 each; credits never expire and failed generations are refunded.
How email imagery differs from web or social imagery
Email clients render inconsistently and often at smaller widths than a website, which means product imagery needs to stay legible when compressed into a compact hero banner or a multi-product grid. A newsletter's featured-product image and a website's hero banner are rarely the same asset resized — email imagery is generally simpler and more compressed to survive that rendering environment.
Keeping up with a recurring send calendar
A weekly or biweekly email calendar needs fresh product imagery on a recurring basis, similar in spirit to the social feed cadence but tied to specific email content — a featured product, a themed roundup, a promotional send. Batching imagery ahead of the send calendar avoids scrambling for a hero image the morning a campaign is scheduled to go out.
| Ratio | Where it is used | Limit that applies |
|---|---|---|
| 1.91:1 | Wide email hero and link-ad creative | One of the 6 ratios Meta publishes for ads |
| 16:9 | Landscape hero and video still | Accepted for ads and landscape video placements |
| 1:1 | Product grid tile and Shops image | Shops: at least 500 x 500 px, 1024 x 1024 recommended |
| 4:5 | Portrait grid tile and Instagram Feed | Keep the bottom and sides clear of text and logos |
| 2:3 | Tall portrait tile | On Meta's official ad ratio list |
| 9:16 | Story and Reel version of the send | Keep the top, bottom and side edges clear; 10 images per ad maximum |
Benefits
Imagery sized and simplified specifically for inbox rendering
Keeps up with a recurring send calendar without last-minute scrambling
Distinct treatment for hero banners versus multi-product grids
How It Works
1
Identify the email's imagery needs: hero banner or product grid.
2
Upload the product reference photo.
3
Generate imagery sized for inbox rendering.
4
Batch ahead of the send calendar.
Best Practices
- check_circleGenerate imagery sized and simplified specifically for email rendering, not reused from the website
- check_circleBatch a set of images ahead of the send calendar rather than per individual campaign
- check_circleTreat hero banners and product grid images as different framing briefs
Common Mistakes
- cancelReusing website-sized hero images directly in email without adjusting for inbox rendering
- cancelProducing email imagery last-minute per send instead of batching ahead of the calendar
- cancelUsing imagery too detailed to stay legible in a compact multi-product grid
Trusted by 1,200+ businesses worldwide
“We used to book a studio every quarter. Now one product photo gives us the hero, lifestyle and detail shots in a single pass, and the catalogue finally looks like one brand instead of six separate shoots.”
Marcus T.
Founder, Home Goods Brand · Austin, TX
“The garment is genuinely the same in every frame — colour, print and trims all hold. That was the part I did not believe until we ran our own SKUs through it.”
Dana R.
Head of Ecommerce, Activewear · Brooklyn, NY
“Glass and reflections are where most tools fall apart. Ours come out clean, so we can photograph a new scent the week it launches instead of waiting on a studio slot.”
Layla A.
Founder, Fragrance Brand · Dubai, UAE
“Metal finish and stone detail survive a zoom now, which is what our listings actually needed. We stopped reshooting pieces that came back soft.”
Omar S.
Marketing Director, Jewellery · Abu Dhabi, UAE
“The textures and lighting are so realistic that customers tell us they can almost feel the product. We reshoot far less than we used to.”
Sneha P.
Founder, Coffee Brand · Coorg, India
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai, India
Frequently Asked Questions
What aspect ratio should an email hero image be?
Use 1.91:1 or 16:9 for a wide hero that also works as the matching Meta link-ad creative, at 12 credits per generated image and under the 8 MB catalogue cap.
How many images can go into the Meta ad that matches an email send?
Up to 10 images or videos in a single ad, at any of the 6 official ratios from 1.91:1 to 9:16.
Is there a text limit on email and ad imagery?
Meta publishes no current percentage-based text rule; keep the top, bottom and side edges clear at 9:16, the bottom and sides clear on Instagram Feed at 1:1 or 4:5, and the bottom 40% clear for Reels disclaimers.
What is the file size limit for a product grid image?
Meta caps catalogue images at 8 MB in JPEG or PNG, and Shops product images are square 1:1 at a minimum of 500 x 500 px with 1024 x 1024 recommended.
How much does a month of weekly email imagery cost?
28 images across 4 weekly sends is 336 credits at 12 credits an image, or 84 credits per 7-image send, with a 4K upscale at 18 credits per image when needed.
Why Fluxx.work
Fluxx.work can produce simplified, inbox-ready imagery fast enough to stay ahead of a recurring email send calendar.