AI Photography Built for How D2C Brands Actually Grow
A 35-SKU D2C launch at 7 images per SKU is 245 images, which is 2,940 credits at 12 credits an image — slightly more than the 2,857 credits in the ₹9,999 Business pack. The same images then have to fit Shopify at 2048 x 2048 px, Google at 1500 x 1500 px and Meta at 1024 x 1024 px.
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Key facts
- 35 SKUs at 7 images each is 245 images, which is 2,940 credits at 12 credits an image, just above the 2,857 credits of the ₹9,999 Business pack and well inside the 7,936 credits of ₹24,999 Agency.
- Per-image cost runs from ₹67.86 on the ₹475 Starter pack down to ₹37.82 on the ₹24,999 Agency pack, with ₹55.50 on ₹999 Growth, ₹48.37 on ₹2,999 Pro and ₹42.01 on ₹9,999 Business in between.
- Shopify accepts up to 5000 x 5000 px or 25 megapixels with files smaller than 20 MB, and says 2048 x 2048 px usually displays best for square images.
- Google Merchant Center requires at least 500 x 500 px with around 1500 x 1500 px recommended, a fill between 75% and 90%, a 16 MB file cap and a 64 megapixel image cap.
- Meta Shop product images should be square 1:1, at least 500 x 500 px, with 1024 x 1024 px recommended and a maximum file size of 8 MB in JPEG or PNG.
- A 7-image listing set is 84 credits on every pack, credits never expire, failed generations are refunded, and signup includes 1 free image (12 credits).
The visual content bottleneck of a lean team
Most D2C brands run marketing with a small team juggling paid ads, email, and the storefront simultaneously, and photography is usually the slowest link in that chain. Waiting on an agency or freelance photographer for every new SKU or seasonal refresh creates a backlog that delays launches. Generating imagery directly from product photos removes that external dependency and puts turnaround back in the team's own hands.
One product photo, every channel it needs to fill
A D2C brand needs the same product represented differently across the homepage, PDP, email banners, and ad creative — different crops, backgrounds, and contexts, but always recognizably the same product. Fluxx.work generates that full set of variations from a single source photo while keeping the product identity locked, so the brand's visual presence stays consistent everywhere it shows up.
| Requirement | Shopify (official) | Google Merchant Center (official) | Meta Shops (official) |
|---|---|---|---|
| Minimum dimensions | No minimum published; up to 5000 x 5000 px or 25 megapixels | At least 500 x 500 px, changing from 31 January 2027 | At least 500 x 500 px |
| Recommended dimensions | 2048 x 2048 px for square images | Around 1500 x 1500 px | 1024 x 1024 px |
| Maximum file size | Smaller than 20 MB | 16 MB | 8 MB |
| Formats | PNG best, then JPEG, plus TIFF, BMP, GIF, SVG, HEIC and WebP | JPEG and WebP recommended; PNG, GIF, BMP and TIFF accepted | JPEG or PNG |
| Product fill | No fill rule published | Between 75% and 90% of the full image | No fill percentage published |
| Aspect ratio | No ratio published; 2048 x 2048 px for squares | No ratio published | Square 1:1 for Shops images |
| Credits for 245 images | 2,940 credits at 12 credits an image | 2,940 credits at 12 credits an image | 2,940 credits at 12 credits an image |
Benefits
No agency retainer or freelance photographer dependency
Consistent product identity across site, email, and ad creative
Fast turnaround that matches a lean team's launch cadence
Cost scales with actual usage, not a fixed shoot day-rate
How It Works
1
Upload a product photo for any new SKU.
2
Choose the contexts needed — PDP, lifestyle, ad creative.
3
Generate on-brand imagery ready for every channel.
Best Practices
- check_circleBuild a repeatable style preset so every new SKU launches with on-brand imagery immediately
- check_circleGenerate channel-specific crops and contexts from the same core product shots
- check_circleKeep imagery current with packaging or formula updates rather than reusing old shoots
Common Mistakes
- cancelTreating photography as a one-time asset instead of refreshing it per campaign
- cancelUsing inconsistent imagery styles across site and ads, diluting brand recognition
- cancelDelaying product launches waiting on external photography scheduling
Trusted by 1,200+ businesses worldwide
“We used to book a studio every quarter. Now one product photo gives us the hero, lifestyle and detail shots in a single pass, and the catalogue finally looks like one brand instead of six separate shoots.”
Marcus T.
Founder, Home Goods Brand · Austin, TX
“The garment is genuinely the same in every frame — colour, print and trims all hold. That was the part I did not believe until we ran our own SKUs through it.”
Dana R.
Head of Ecommerce, Activewear · Brooklyn, NY
“Glass and reflections are where most tools fall apart. Ours come out clean, so we can photograph a new scent the week it launches instead of waiting on a studio slot.”
Layla A.
Founder, Fragrance Brand · Dubai, UAE
“Metal finish and stone detail survive a zoom now, which is what our listings actually needed. We stopped reshooting pieces that came back soft.”
Omar S.
Marketing Director, Jewellery · Abu Dhabi, UAE
“The textures and lighting are so realistic that customers tell us they can almost feel the product. We reshoot far less than we used to.”
Sneha P.
Founder, Coffee Brand · Coorg, India
“The AI-contextual backgrounds just work. It reads the product and picks the right aesthetic. We've stopped paying for stock photo subscriptions.”
Priya S.
Founder, Skincare Brand · Mumbai, India
Frequently Asked Questions
What size should a D2C brand use for its own Shopify store?
Shopify says 2048 x 2048 px usually displays best for square product images, within a ceiling of 5000 x 5000 px or 25 megapixels and a file size smaller than 20 MB. Shopify publishes no background or fill rule.
Do I need separate images for my store and my paid ads?
Yes, because the specs differ. Shopify wants a 2048 x 2048 px square, Meta Shops wants 1:1 at least 500 x 500 px with 1024 x 1024 px recommended, and Meta ads accept 1.91:1, 16:9, 1:1, 4:5, 2:3 and 9:16 up to 10 images or videos per ad.
How many credits does a 35-SKU D2C launch need?
35 SKUs at 7 images each is 245 images, which is 2,940 credits at 12 credits an image. That is slightly above the 2,857 credits in the ₹9,999 Business pack, so the ₹24,999 Agency pack at 7,936 credits covers it with room to spare.
What does a D2C product image cost on the smallest Fluxx pack?
The ₹475 Starter pack holds 95 credits, which is 7 images at 12 credits an image, or ₹67.86 an image. The same image is ₹48.37 on the ₹2,999 Pro pack and ₹37.82 on the ₹24,999 Agency pack.
Why Fluxx.work
D2C brands run lean and move fast — Fluxx.work removes the external photography dependency that usually slows that down.