Festive Catalogue Prep: A T-10 Week Plan for Diwali and Wedding Season
A festive listing set of 7 images costs 84 Fluxx credits at 12 credits per image, so the ₹475 Trial pack covers 7 images and the ₹2,999 Pro pack covers 62. Start the Diwali and wedding-season refresh about ten weeks out, working the plan as T-10 to T-0.
Key facts
- Fluxx.work images cost 12 credits each, so a 7-image listing set — the standard festive set — is 84 credits.
- The ₹475 Trial pack holds 95 credits and covers 7 images at ₹67.86 each; the ₹2,999 Pro pack holds 750 credits and covers 62 images at ₹48.37 each.
- A 100-SKU festive refresh at one 7-image set per SKU is 700 images, or 8,400 credits — more than the 7,936 credits in the ₹24,999 Agency pack.
- Saree, lehenga, kurta and kurti — 4 categories — carry most of the Indian festive and wedding-season catalogue, with jewellery and gifting in support.
- GST is generally excluded from Indian studio quotes: Ckstudio's Delhi fashion page states GST 18% is usually excluded, so a festive studio budget built on quoted figures is short by that amount.
- Credits never expire and failed Fluxx generations are refunded, so a festive batch generated early cannot expire before the season; optional QA verification adds 12 credits per image.
Why the festive quarter needs a schedule, not a shoot day
The Indian festive and wedding season runs into the autumn/winter quarter, and it is the point in the year when a catalogue refresh stops being optional. Two things break a last-minute plan: studio calendars fill first, so a model shoot day or a catalogue slot booked late moves or disappears, and the image sets are bigger than in a normal refresh because buyers want more views of a saree or lehenga than of a t-shirt. If you are quoting studio work as well, note that GST is generally excluded from Indian studio prices — Ckstudio's Delhi fashion page states GST 18% is usually excluded — so a budget built on quoted numbers is short by that amount. A ten-week plan costs nothing and removes the calendar risk.
T-10 to T-7: audit the catalogue and choose the categories
Start ten weeks out by deciding which SKUs carry the season. In India that is usually four categories — saree, lehenga, kurta and kurti — with jewellery and gifting categories such as skincare and perfume in supporting roles. Score last season's listings on conversion rather than on how much you liked the photograph, then split the catalogue three ways: a full refresh for the season's hero SKUs, a light background or styling change for steady sellers, and no work at all for the long tail. Lock one styling direction per category before generating anything, because a saree photographed in three different light setups across a catalogue reads as three different stores. The output of this stage is a ranked SKU list with a target image count per SKU.
T-6 to T-4: generate the sets at 84 credits per SKU
Fluxx.work charges 12 credits per image, so the standard 7-image listing set — main, three angles, two details and an on-model frame — is 84 credits per SKU. A 25-SKU hero refresh is 175 images, or 2,100 credits. The ₹475 Trial pack holds 95 credits and covers exactly 7 images, which is the right size for testing one or two SKUs before committing the season's budget; the ₹2,999 Pro pack holds 750 credits and covers 62 images, which suits a focused festive range. Because credits never expire, buying a larger pack ahead of the season costs nothing if the audit slips a week, and failed generations are refunded rather than lost. Run the batch generation in this window, not later.
T-3 to T-1: review every image before it goes live
Review is the stage sellers skip, and it is the one that protects the season. Compare each generated image against the original photograph: the background, lighting and styling should change; the weave, print, embroidery, border and colour of the garment should not. Anything with dense embroidery, sequins, zari or fine print deserves a zoomed check, because those are the details buyers use to judge value and the ones most likely to drift. Fluxx's optional QA verification costs 12 extra credits per image, so a 62-image Pro pack becomes a 31-image verified run — worth budgeting deliberately rather than discovering mid-batch. Approve in category order, so one styling direction is finished before the next begins.
T-2 to T-0: publish early and keep a buffer
Publish as soon as a category is approved rather than holding everything for one upload day. Early publishing gives listings time to gather whatever ranking signal the marketplace applies before traffic peaks, and it surfaces rejects — a background that is not pure white, a logo left on the image — while there is still room to regenerate. Keep the last two weeks as buffer for exactly that, and keep the credits for it. If you are also booking studio work for hero SKUs, the buffer is where an over-running shoot lands without pushing the launch: a Ckstudio Model Shoot Day is ₹35,000–85,000 and a half-day catalogue is ₹8,500–15,000, and neither refunds a missed date the way a failed generation does.
Budgeting the whole season in credits
Convert the plan into credits before you convert it into rupees. One 7-image set per SKU is 84 credits; ten hero SKUs is 840 credits; twenty-five is 2,100; a hundred is 8,400, which is more than the 7,936 credits in the ₹24,999 Agency pack. The per-image rate falls as the pack grows — ₹67.86 on the ₹475 Trial pack, ₹55.50 on ₹999 Growth (18 images), ₹48.37 on ₹2,999 Pro (62 images), ₹42.01 on ₹9,999 Business (238 images) and ₹37.82 on ₹24,999 Agency (661 images) — so the biggest lever on the season's cost is buying the pack sized to the SKU list you settled at T-10, not buying small packs as each batch finishes.
| Window | Focus | Deliverable | Credits |
|---|---|---|---|
| T-10 to T-9 | Audit last season and rank SKUs | Ranked SKU list with a target image count per SKU | 0 |
| T-9 to T-8 | Choose categories and lock styling | One styling direction each for saree, lehenga, kurta and kurti | 0 |
| T-8 to T-6 | Collect base photographs | One source photo per SKU, on a hanger, form or flat | 0 |
| T-6 to T-4 | Batch-generate the sets | 7-image set per SKU — 84 credits per SKU | 84 per SKU |
| T-4 to T-3 | Optional QA verification | Verified set at 12 extra credits per verified image | 12 per verified image |
| T-3 to T-2 | Publish as each category is approved | Live listings across Amazon, Flipkart and your own store | 0 |
| T-2 to T-0 | Buffer for rejects and re-generations | Failed generations refunded; credits carry over | Refunded on failure |
Benefits
A week-by-week plan that works as T-10 to T-0 instead of against fixed festival dates
Indian festive categories — saree, lehenga, kurta, kurti — with a target image count per SKU
Every stage costed in credits, from 84 per SKU to 8,400 for a 100-SKU refresh
How It Works
1
Audit and rank SKUs at T-10, choosing the festive categories to refresh.
2
Collect one source photograph per SKU between T-8 and T-6.
3
Batch-generate a 7-image set per SKU at 84 credits each between T-6 and T-4.
4
Review, optionally verify at 12 extra credits per image, and publish before T-2.
Best Practices
- check_circleFix the SKU list at T-10 and buy the credit pack sized to it rather than topping up pack by pack
- check_circleLock one styling direction per category before generating anything
- check_circlePublish category by category as each is approved, keeping T-2 to T-0 free as buffer
Common Mistakes
- cancelStarting the festive refresh inside the last four weeks, when studio calendars are already full
- cancelBudgeting the festive season on studio quotes without adding the 18% GST that is usually excluded
- cancelRefreshing every SKU equally instead of ranking by last season's conversion
- cancelSkipping the review stage on embellished pieces where embroidery and colour are most likely to drift
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Frequently Asked Questions
When should I start preparing my Diwali catalogue?
About ten weeks out — run the plan as T-10 to T-0, with the audit at T-10, batch generation at T-6 to T-4, and the last two weeks kept as buffer for rejects and re-generations rather than for design work.
How many Fluxx credits does a festive listing set need?
84 credits per SKU, because a 7-image set at 12 credits per image is 84. The ₹475 Trial pack holds 95 credits and covers 7 images, so it covers exactly one festive set.
Which product categories should I prioritise for wedding season?
Saree, lehenga, kurta and kurti carry most of the season, with jewellery and gifting categories in support. Rank them by last season's conversion and give hero SKUs the full 7-image set at 84 credits each.
How many images can I generate on the ₹2,999 Pro pack?
62 images: the Pro pack holds 750 credits and each image costs 12 credits, which works out at ₹48.37 per image. The ₹475 Trial pack covers 7 images at ₹67.86 each.
Does a festive studio quote include GST?
Generally no. Ckstudio's Delhi fashion page states GST 18% is usually excluded, and Cliqora/Pixogrey price 'excluding GST' — so add 18% to any festive studio budget you build from quoted figures.
What happens if a generated festive image is wrong?
Failed generations are refunded, and credits never expire, so an early batch cannot waste the season's budget. Optional QA verification costs 12 extra credits per image, which turns a 62-image Pro pack into a 31-image verified run.
Why Fluxx.work
Fluxx.work turns a festive refresh into a credit sum you can plan at T-10: 12 credits per image, 84 per 7-image SKU set, with credits that never expire and failed generations refunded, so a batch generated early in the season never goes to waste.