Are AI-Generated Product Photos Allowed on Salla/Shopify/Amazon/Instagram?
Amazon requires AI-generated photorealistic people to carry a contains-synthetic-performer tag, and Google Merchant Center requires generative-AI images to be at least 500 x 500 px with IPTC DigitalSourceType metadata intact. No major platform publishes an outright AI-image ban — the rest fall back on ordinary image specs.
By Puneet Dugar, Founder · · Last updated:
Key facts
- Amazon requires AI-generated photorealistic people to be tagged contains-synthetic-performer; its images are otherwise 500 px minimum and 10,000 px maximum on the longest side at 72 dpi.
- Google Merchant Center requires generative-AI images to retain their IPTC DigitalSourceType metadata; its feed images must be at least 500 x 500 px with nothing larger than 16 MB.
- Meta's Shops guidance says to use product images with a white backdrop and not to overlay text or watermarks; Shops images are square 1:1 at 500 x 500 px minimum, 1024 x 1024 px recommended.
- Amazon.in states that a non-compliant main image could result in suspension of your seller account, and requires the product to occupy at least 85% of the image area on a pure white background (RGB 255,255,255 / #FFFFFF).
- Meesho publishes no AI-specific image policy we could verify, and its seller pages return HTTP 403 with no Wayback snapshot — nothing on that page should be read as a Meesho rule.
- Shopify publishes no AI-specific image rule either: its product media limits are technical — up to 5000 x 5000 px or 25 megapixels and files under 20 MB.
The one rule that governs everything
Every platform's real requirement is that a product image represents what the customer will actually receive. That standard predates AI generation and applies equally to a traditionally shot photo that's been heavily retouched.
Where platforms differ
Specific technical requirements — background color for a marketplace main image, aspect ratio for a social post — vary by platform, but none of them singles out AI-generated images for special restriction. India's marketplaces add their own rules on top: see the Flipkart listing image requirements.
| Platform | AI-specific image rule | Main image requirement | Text and watermark rule |
|---|---|---|---|
| Amazon US and India | Photorealistic AI-generated people must be tagged contains-synthetic-performer | 500 px minimum to 10,000 px on the longest side, 72 dpi, JPEG/TIFF/PNG/non-animated GIF, pure white RGB 255,255,255, product filling 85% | No text, logos, graphics or watermarks over the product or background; Amazon.in warns a failure could suspend your seller account |
| Google Merchant Center | Generative-AI images must retain IPTC DigitalSourceType metadata | At least 500 x 500 px, no image over 64 megapixels and no file over 16 MB; JPEG and WebP recommended; best practice is 75-90% product fill | No promotional overlays, CTAs, prices, watermarks, borders or added logos |
| Meta Shops (Facebook and Instagram) | Nothing AI-specific published | Square 1:1, at least 500 x 500 px, 1024 x 1024 px recommended; JPEG or PNG, 8 MB maximum; white backdrop | Do not overlay text or watermarks |
| Etsy | Nothing AI-specific published | At least 2000 px recommended, first photo at least 635 px; files over 1 MB may not finish uploading; up to 20 photos and 2 videos | Not stated on Etsy's image requirements pages — no text or watermark rule published there |
| Shopify | Nothing AI-specific published | Any size up to 5000 x 5000 px or 25 megapixels; files smaller than 20 MB; PNG best, then JPEG | Not published — Shopify is not a marketplace and states no text or watermark rule |
| Flipkart (secondary: Fynd integration docs, not Flipkart's own site) | Nothing AI-specific published | At least 1000 x 1000 px, JPEG only, minimum 2 images with 3 preferred; white or light grey, and apparel requires light grey with soft shadow | No text or watermark; product alone with no props |
| Myntra (secondary: Fynd integration docs) | Nothing AI-specific published | 1080 x 1440 px or more, 72 dpi or more, 3:4 aspect ratio, 500 KB to 1 MB file size, JPEG only; white or light grey, apparel requires light grey | No text or watermark |
| Meesho | Could not verify — supplier.meesho.com returns HTTP 403 and no snapshot exists | Not published in any source we could reach | Not published in any source we could reach |
Benefits
Confidence to use AI generation without policy concerns
Clarity on the one standard that actually matters across platforms
Fewer wasted hours researching platform-specific AI restrictions that don't exist
How It Works
1
Generate the product image.
2
Verify it accurately represents the real product.
3
Check platform-specific technical specs before publishing.
Best Practices
- check_circleFocus on product accuracy over generation method when reviewing any image before publishing
- check_circleCheck platform-specific technical specs (background, aspect ratio) separately from the accuracy question
Common Mistakes
- cancelAssuming AI-generated images need special permission or disclosure without checking actual platform policy
- cancelFocusing on the generation method instead of the accuracy standard that actually governs approval
Brands that shoot with Fluxx
“With ChatGPT and Gemini, I kept rewriting prompts to get the look I wanted, and even then the model's face, expression and body would change from one image to the next. With Fluxx.work, I pick everything before I generate: how the model looks, the background, the style. Choosing a model is simple, there's no prompt to write again and again, and the model stays the same in every image.”
Prerna
Toonyport
“A photoshoot is never just the photos. There's the studio, the photographer, models, props and all the coordination. Fluxx.work lets me create product visuals without arranging all of that for every creative, so I can try more ideas and keep my marketing budget in check.”
Deepak
We Are Unproven
“As a small business, I can't have a designer on hand for every requirement. Fluxx.work lets me create product visuals myself, with no complicated production setup, so I spend less time on creatives and more on running the business.”
Aakash
Mr. Mop
“In an online store, product images are the first thing customers notice. Starting from photos I already have, Fluxx.work gives me clean product shots and lifestyle visuals for every marketing need, without booking a new shoot for each idea.”
Arihant
Wishkey
Frequently Asked Questions
Can I use AI images on Amazon?
Yes — Amazon publishes no ban on AI-generated product images, but photorealistic AI-generated people must be tagged contains-synthetic-performer, and the main image still has to meet the ordinary specs: 500 px minimum, pure white background, product filling 85% of the frame.
Does Google Merchant Center allow AI-generated product images?
Yes, provided the images keep their IPTC DigitalSourceType metadata so Google can identify them as generative AI, and meet the ordinary feed rules: at least 500 x 500 px, no file over 16 MB and no image over 64 megapixels.
Can I use AI images on Facebook and Instagram Shops?
Meta publishes no AI-specific rule for Shops. The requirements that apply are square 1:1 images at a minimum of 500 x 500 px with 1024 x 1024 px recommended, JPEG or PNG under 8 MB, on a white backdrop with no overlaid text or watermarks.
Can I use AI images on Etsy?
Etsy's image requirements pages set no AI-specific rule — the limits are technical instead: at least 2000 px recommended for listing photos, a first photo of at least 635 px, files over 1 MB that may not finish uploading, and up to 20 photos plus 2 videos.
Does Amazon suppress AI-generated product photos in search?
There is no published rule that suppresses images for being AI-generated. What removes a listing is a non-compliant main image — Amazon.in states outright that a failure could result in suspension of your seller account, and requires 85% product fill on RGB 255,255,255 white.
Which platforms publish no AI-specific image policy at all?
Etsy, Shopify and Meta Shops each publish no AI-specific image rule, and Meesho publishes no requirement we could verify at all — its seller pages return HTTP 403 — so on those platforms the ordinary specs (for example Shopify's 5000 x 5000 px and 20 MB limits) are what actually governs.
Why Fluxx.work
Fluxx.work's product identity lock is built around the exact standard every major platform actually enforces: accurate representation of the real product.